Cam

C Cam: film colour for iPhone, fitted to every photo

How it works

Four steps, no editing homework.

Choose a look before you shoot and see it live, or apply it later. Either way, C Cam does the matching for you.

The styles strip open under the viewfinder, with Cinematic Red selected
STEP 01

Pick a style

Swipe through the styles under the viewfinder and see each one live, including the ones you create. Double-tap your favourites to keep them close.

Crop mode in the C Cam camera: a 35 mm frame around the Rubjerg Knude lighthouse, with the focal lengths under the viewfinder
STEP 02

Choose the frame

Crop mode puts a classic focal length, from 13 to 200 mm, as a frame in the viewfinder. You see the shot before you take it.

The C Cam camera on a sunny dune with the Cinematic style, the last photo in the corner
STEP 03

Shoot as usual

C Cam reads every frame: exposure, white balance, haze and skin. Then it fits the style to that light.

The C Cam editor with a river photo and the Film Green style
STEP 04

Fine-tune later

Change the style, its strength, light, colour and texture in the editor. The original is never touched.

Before and after

Try every style.

Each style on the photo that suits it, all shot on iPhone 17. Choose Original, or press and hold the photo, to see it before C Cam.

Cinematic. Orange skin and highlights, teal shadows and skies, softly lifted blacks, a touch more local contrast.

Adaptive

One style. Any light.

Most filters apply the same numbers to every picture, so the result swings with the scene. Here are four very different scenes with the same Cinematic style.

Midday sand, original
Midday sand
Forest in autumn, original
Forest in autumn
Bridge at dusk, original
Bridge at dusk
City at night, original
City at night
Framing recipes

Pick a recipe. C Cam talks you into the shot.

Recipes are real iPhone photos turned into a few shapes: where the subject goes, the horizon, the angle and the lens. C Cam reads the phone’s tilt and asks for one thing at a time.

The C Cam editor with a river photo and the Film Green style
Editor

A camera, and an editor too.

Open any photo from your library, not only the ones you took with C Cam, give it a style and fine-tune it.

  • Styles at any strengthThe built-in styles and your own, fitted to the light of that photo. Choose how strong each one is.
  • Light and colourExposure, brilliance, highlights, shadows, contrast, warmth and more.
  • Crop and straightenChange anything as often as you like. The original is never touched.
  • As many styles as you wantSave your tweaks as a new style, copy one to start from, or create one from a photo whose look you love. There is no limit.
  • Film and grainFilm stocks and real grain, checked at 100 %. See below.
Film and grain

Texture you can check at 100 %.

In the editor's Texture tab, give a photo a film stock and real grain, then zoom to 100 % to see it. Hold the button to compare without it.

Film

  • DynamicPicks the stock from the light of the photo.
  • NegativeWarm, soft roll-off in the highlights.
  • SlideCrisp, saturated, deep blacks.
  • CinemaTungsten balance with red halation.
  • High ISOHeavy, gritty texture for night shots.

Grain

ClassicFineSoftColorDynamic

Size from fine to coarse. Dynamic grain gets finer in daylight and coarser at night.

The C Cam editor, Texture tab, with the Slide film selected
The C Cam editor at 100 percent with Classic grain
The same detail at 100 percent: on the left without texture, on the right with film and grain
100 % · without | with film and grain
Features

Everything a camera app should do.

C Cam is built around the iPhone's own camera hardware, with a few tricks of its own.

Palm shutter
Show an open hand to the camera and C Cam takes the photo two seconds later. No timer to set, no need to touch the iPhone.
Night
Stacks several frames and cleans the noise on the iPhone, for low-light photos that stay sharp and natural.
Portrait
Estimates depth from a single photo and blurs the background, with clean edges around hair.
RAW and ProRAW
Shoot RAW when you want every bit of data. C Cam develops it with your style.
Every lens
Ultra Wide, Wide and Telephoto, with the style live in the viewfinder on each of them.
Simple permissions
C Cam only asks for the camera and your photos.
Contact

Coming to the App Store.

C Cam is being tested with a small group on TestFlight. Questions, ideas or something that isn’t working? Write to us and we’ll answer by email.

Or email [email protected]

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